Online sellers
Your shop lives in WhatsApp statuses, Instagram DMs and TikTok lives. Orders arrive as messages, payments as screenshots.
The agent takes the order, asks for the deposit and verifies the payment with the operator.
We connect the tools
you already use.
Your data moves on its own between your apps. Enter it once, everything follows.
And anything with an inbox, a spreadsheet or an API.
WhatsAppGmailSlackExcelGoogle SheetsInstagramOdooQuickBooksStripeFacture.net
It's for you if…
MACHINAL · EMPLOYEE Nº 001
ORD-204310 000 RWFREF OK08:00—
Online sellersLeads answered too late
It runs itself.
Picked up automatically
Logged, nothing lost
Invoices left unchased
Leads answered too late
Evenings lost to admin
Shops and wholesalers
You hand over goods on credit and get paid back in pieces, whenever the shopkeeper can.
Every balance tracked to the franc, oldest debt first, chased without souring the relationship.
Private schools
Fees fall due every term. Parents pay in instalments, from different numbers, with the wrong reference.
Each payment finds its student, and reminders go out before the bursar has to ask.
Clinics and services
Care comes first and the invoice comes later. Balances pile up and nobody has the time to chase them.
Polite reminders in the client's own language, escalation only when a human is really needed.
I re-enter the same data in two or three apps.
I forget to chase invoices and money sits outside.
I reply too late to new leads.
Quotes go out, then nobody follows up on them.
My evenings and weekends go to admin work.
Ticking two boxes or more?
That's exactly what the free 20-minute diagnostic is for. You leave with a plan, with or without us.
Fast, reliable, discreet.
Like one more employee.
Machinal works inside the tools you already use. You mention, it executes: nothing new to install, nothing for the team to learn.
Always in the loop,
at every step.
Machinal acts for you, never behind your back. Every action leaves a clear trace: sent, collected, replied.
Machinal · this week
- Day-7 reminder sent · invoice #1042sent
- Payment received · $1,250collected
- Instagram lead · replied in 54 sreplied
- Monday report delivered at 8:00delivered
- Team notified · new leadnotified
- Day-3 reminder scheduled · invoice #1051scheduled
- Invoice #1042 · day-7 reminder sentsent09:12
- $1,250 collected · Dupont LLCcollected09:04
- Lead called back in 54 s · meeting bookedreplied08:47
- Weekly report delivered · sales, unpaid, stockdelivered08:00
- 12 customer questions handled overnightauto06:30
Every chore becomes a checked line.
Machinal executes in the background and records everything: who was chased, what came in, what's waiting. You stay in control, without doing the work.
See the offersAutomation agency for SMBs
Your busywork?
It runs itself.
Machinal automates your follow-ups, data entry, reports and customer replies.
Free 20-minute diagnostic, live in 7 days, fixed price agreed upfront.
How many hours does your team lose every month?
Three sliders, an honest estimate. Everything runs in your browser: nothing is sent, nothing is stored.
5
6
12
≈ 47 hours lost / month
≈ $700 / month
Assumes $15 per hour. We refine it together during the diagnostic.
Get those hours backWhat Machinal takes off your plate.
See the demosAutomations live in 7 days, at a fixed price, monitored and improved every month by the agency.
Automatic invoice reminders
“We forget to follow up, money sits outside.”
Automatic reminders by email and WhatsApp on day 3, 7 and 14, with a report of what came in.
$500+ $80/mo
No lead left behind
“Requests come from everywhere and get lost.”
Everything lands in one place, your team is notified within a minute, and the lead gets an instant first reply.
$600+ $80/mo
Your tools, finally connected
“We re-enter the same data in two or three apps.”
Enter once, it flows everywhere: quotes, invoicing, spreadsheet, customer records.
$700 to $1,200+ $100/mo
Your Monday morning report
“We fly blind, the numbers come too late.”
Every Monday at 8 am: sales, cash-in, unpaid invoices and stock, in your inbox or on WhatsApp.
$400+ $60/mo
AI-assisted customer replies
“We answer the same questions all day.”
80% of routine questions answered instantly, the rest routed to the right person.
$800+ $120/mo
Custom
“Our problem isn't on the list.”
After the diagnostic, the agency designs the automation around how you work. Fixed price before any commitment.
Custom quote
Our agents
Hire a virtual employee.
Beyond custom automations, Machinal builds virtual employees: agents that hold a real job in your team, installed and supervised by our engineers.
Coming soon
School fees agent
Sends fee schedules to parents on WhatsApp, matches every Mobile Money payment to the right student, reminds politely before and after due dates, and reports to the bursar every morning.
What it does
Everything between the DM
and the cash.
Four abilities, one employee. Each one runs on its own and leaves a trace you can audit.
Order desk
Every message becomes an order.
From statuses, DMs or lives: the agent confirms the item and the price in the client's language, then records a clean order.
Chantal K.
online
Muraho! Nshaka kanzu itukura, size M
“I want the red dress, size M”
19:42
Red dress · size M · 25,000 RWF
19:42
ORD-2043Order created
Mobile Money deposit
The deposit that ends ghosts.
The agent asks for a deposit to lock the order and holds the item. No deposit: back on sale.
Deposit · ORD-2043
10,000 RWF
Item held for Chantal
MoMo · 10,000 RWF
Ref · ORD-2043
Waiting for MoMo…
Deposit received · verified with the operator
Operator verification
Screenshots can't fool it.
Each incoming payment is checked with the operator and matched to its order, even without a reference.
+10,000 RWF
No referenceOpen orders
ORD-203825 000
ORD-204310 000
ORD-205140 000
Confidence96%
VERIFIED · ORD-2043
Morning report
Your cash, already counted.
Every morning at 8:00 on WhatsApp: collected, delivered, ghosts avoided. Every action is logged.
M
Cash report · 08:00
0
RWF collected this week
Orders delivered · 6 of 7
Ghosts avoided · 3
The film
Watch it work.
Sixty seconds from order to delivery: the deposit asked, the payment verified with the operator, the courier briefed.
Machinal in action
Watch.
An order arrives in a DM. The deposit is asked for, the payment is verified with the operator, the courier is briefed. The exact scenario, message by message, no fluff.
Three steps. No commitment before the price.
The price comes at the end of the diagnostic, in writing. The decision is yours.
Free diagnostic, 20 minutes.
We identify 2 or 3 profitable automations and give you a fixed price. You leave with a plan, even if it goes no further.
Live in 7 days.
The agency builds, tests and ships. You touch nothing: your tools stay the same, they just start working together.
The agency keeps watch, every month.
Monitoring, fixes, improvements. That's the difference between an agency that stays and a one-off contractor.
The engine room
Serious technology,
invisible to you.
Your automations run on the same tools trusted by modern engineering teams. We assemble them, watch them and keep them running so you never have to think about it.
n8n
The orchestrator at the core. Every workflow is wired, executed and monitored here, from the first trigger to the final report.
Make
Visual scenarios for fast, reliable automations
Zapier
Instant bridges between 6,000+ apps
Claude AI
Reads, writes and decides inside your workflows
Python
Custom logic, data cleaning, reports
Node.js
Fast APIs and real-time services
PostgreSQL
Your data, stored safely and queryable
Docker
Isolated deployments that never drift
Airtable
Visual databases your team can touch
Fixed price before any commitmentLive in 7 days, or we adjust the priceMeasurable results in the first month
Behind Machinal
Machinal is run by a team of senior engineers, with years of production systems built for international companies. The people who diagnose are the ones who build, and they stand behind every automation in service.
Your 20 minutes are free.
Your lost hours aren't.
From diagnostic to first result in 7 days. Fixed price, agreed upfront.